About Sergio

Personal Statement

I've always been fascinated in discovering the essence of a thing, stripping away what is non-essential, and then integrating that into all the practical aspects. 

This began to take shape in 1998 when I studied philosophy and economics at Georgetown University. I loved how the two fields connected. 

In 2002, I joined Saatchi & Saatchi Collaborative Marketing, New York. It was exhilarating! Our focus was to understand the essence of the shopper, and advise brands how to cater to their needs. I was aching to put this into practice in my own company. 

I help my clients design a business from their very core, ensuring that every aspect aligns to that core, enabling them to make money while doing what they love

In 2004, I joined our family clothing business selling bespoke T-shirts to retail and merchandise companies throughout Europe. I was involved in all aspects of the business, especially the branding and selling.

In 2007 I felt intensely inspired to become the best leader I could be. In my own time, I trained as an NLP coach to help better understand myself and our company. I worked seven years with many coaches, enabling me to truly embody my brand and communicate it through our marketing. I experienced many challenges and enjoyed many breakthroughs as our company grew in so many ways. 

By 2012, my father and I sold the family business which I had worked in for 10 years. I then began my branding and sales consulting practice. Based on my experience, I developed the 8P Octagon Map, which acts as a platform to transform passion into profits. It addresses every aspect of the creative process – both the internal and the external – allowing you to make money while doing what you love. All my other services grew from there. It gives me great pleasure to share what I have learned and support you in creating success for your brand. 

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  • Deep Listening

  • Personal Development

  • Relationship dynamics

  • Public Speaking & Presentation

  • Branding & Sales

  • Executive Coaching


  • Investing in over 15 years of intense personal transformation and professional development.

  • NLP practitioner, Public speaking & presentation coach, Life & Business Coach and Relationship coach.

  • Pitching new business (top level) to some of the leading manufacturers and retailers in the USA, on behalf of Saatchi & Saatchi Collaborative Marketing.

  • Transforming a small family-run T-shirt business into a multi-million pound clothing brand, selling over £5million in annual sales.

  • Empowering clients to transform their passion into successful businesses through branding & sales services.